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Privacy Policy

Effective Date: 9/8/2025

Advanced Fraud Solutions (“AFS,” “we,” “our,” or “us”) is committed to protecting the privacy and security of visitors to our website. This Privacy Policy explains what we collect, how we use it, and the choices available to you. It applies to our websites and other online services that link to this policy.

Information We Collect

  • Personal Information you provide: name, email address, company name, and other contact details submitted through forms.
  • Technical Information automatically collected: IP address, browser and device information, operating system, general location inferred from IP, and usage data.
  • Cookies & similar technologies: see Cookies and Tracking below.

We do not collect sensitive personal information (e.g., Social Security numbers, bank account numbers, or Protected Health Information) through our marketing website.

How We Use Information

  • Marketing: to send information about AFS products, services, events, and resources.
  • Customer Support: to respond to inquiries and support product users.
  • Analytics & Website Improvement: to understand usage, improve usability, and enhance performance.
  • Operational Necessity & Security: to maintain the security and reliability of our website.

Cookies and Tracking Technologies

We use cookies and similar technologies on our website to improve performance, provide analytics, and personalize your experience.

What are cookies?
Cookies are small text files stored on your computer or mobile device when you visit a website. Some cookies are session-based and disappear when you close your browser, while others (persistent cookies) remain until they expire or you delete them.

Types of cookies we use:

  • Strictly Necessary Cookies – Required for core site functionality and security.
  • Functional Cookies – Remember preferences and enable additional features (e.g., language or video playback).
  • Analytics/Performance Cookies – Help us understand how visitors use the site so we can improve usability. We use Google Analytics, Google Tag Manager, and Google Search Console for this purpose.
  • Advertising Cookies (if enabled) – Track engagement across websites to provide more relevant ads (for example, on LinkedIn or other platforms). If disabled, you may still see ads, but they will be less tailored.

Managing cookies:
You can manage cookie preferences through your browser settings. Disabling certain cookies may limit site functionality.

Sharing of Information

We do not sell personal information. We may share information with trusted service providers (e.g., hosting, analytics, email delivery, CRM) who are contractually required to safeguard it and use it only to provide services to us.

Data Security

AFS maintains reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. These safeguards align with our SOC 2 control framework. While no system can be guaranteed 100% secure, we continually review and improve our practices.

Retention

We retain personal information only as long as necessary to fulfill the purposes described here or as required by law.

Your Rights & Choices

  • Request access to, correction of, or deletion of your personal information.
  • Opt out of marketing emails by clicking “unsubscribe” or contacting us.

Submit requests to ccollins@advancedfraudsolutions.com. We may take steps to verify your identity as permitted by law.

California Privacy Notice (CCPA/CPRA)

We do not sell personal information. We do not share personal information for cross-context behavioral advertising except as described in Cookies and Tracking (e.g., analytics and, if enabled, advertising tags). California residents may exercise rights to access, correct, delete, and (if applicable) opt out of sharing by contacting privacy@advancedfraudsolutions.com. Where supported, we honor the Global Privacy Control (GPC) signal for California residents. Additional ad-choice tools: US · Canada · EU/UK.

International Data Transfers

If you are located outside the United States, your information may be transferred to and processed in the United States and other countries where we or our service providers operate. We take steps designed to ensure such transfers comply with applicable laws (for example, by using agreements based on Standard Contractual Clauses where required).

GDPR/UK GDPR Legal Bases (where applicable)

  • Consent (e.g., for certain cookies/marketing)
  • Legitimate Interests (e.g., to secure and improve the website and market to business contacts), balanced against your rights
  • Contract (to respond to your requests and provide requested information)
  • Legal Obligations

Children’s Privacy

Our website is intended for business and institutional use and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

Do Not Track

Your browser may send a “Do Not Track” (DNT) signal. Our website does not currently respond to DNT. Where supported, we honor the Global Privacy Control (GPC) signal as noted above.

Controller Statement

For information collected through this website and our marketing forms, Advanced Fraud Solutions is the controller.

Changes to This Policy

We may update this Privacy Policy from time to time. The “Effective Date” reflects the latest revision. Material changes will be posted on this page.

Contact Us

Email:
support@advancedfraudsolutions.com

Mailing Address:
Advanced Fraud Solutions
4100 Mendenhall Oaks Pkwy #255
High Point, NC 27265

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